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July 9, 2020
H&M has released a collection of kids apperal inspired by Universal’s Minions brand.
From clothing to accessories, young fans can now deck themselves out from head to toe in H&M x Minions gear. The collection includes graphic and appliqué t-shirts, shoes, hats, socks, water bottles, backpacks, a football kit with a ball and more.
The Minons collection was made to promote “Minions: The Rise of Gru,” which was supposed to be released in theaters this summer. Due to the COVID-19 pandemic, the movie has been pushed back a year, but a variety of Minions merchandise is still making its way on to retail shelves and websites worldwide. In February, Bobby Abley released a runway collection inspired by the Minions, while Universal Brand Development revealed plans to host Minions fan experiences at the 2020 New York Toy Fair.
This is the latest in a series of collaborative collections released by H&M. During this year alone, they have released notable collections with “Black Panther” costume designer Ruth Carter, Australian athleisure company P.E Nation, Colombian designer Johanna Ortiz and popstar Billie Eilish.
Ranging in price from £5 - £20, the product collection is available now on H&M’s website and retail stores.
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