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MINI USA Teams Up With Pharrell Williams and BBC ICECREAM

Partnership highlights new MINI Electric In Nanqu White.

License Global

December 12, 2022

2 Min Read
The keychain, T-shirt and hoodie from the MINI x BBC ICECREAM collection.
The keychain, T-shirt and hoodie from the MINI x BBC ICECREAM collection.MINI

MINI USA and ICECREAM, a sub-label of Pharrell Williams and Nigo’s streetwear brand, Billionaire Boys Club (BBC), have teamed up to celebrate the new MINI Electric in Nanuq White with an exclusive earth-conscious capsule collection via livestream shopping platform, NTWRK.  

At the heart of the partnership, 100% of proceeds at checkout will be donated to Polar Bears International and its education and outreach efforts dedicated to informing, inspiring and providing a powerful platform for saving polar bears and the arctic region. Through science, media and advocacy, Polar Bears International works to inspire people to care about the Arctic, the urgent threats to its future and the connection between this remote region and our global climate.  

As part of its shared advocacy for the polar bear, MINI USA collaborated with Polar Bears International earlier this year for Arctic Sea Ice Day to encourage American audiences to make donations and consider eco-adopting a polar bear via Polar Bears International.  

"From day one, BBC ICECREAM has been focused on inspiring others in positive ways,” says Joseph Au, creative director, BBC ICECREAM. “This partnership is no different, we are very excited to be able to share this vision of a sustainable future and use our collective platform to further drive this message, together with MINI USA and NTWRK.” 

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The MINI SE Electric now features a new special color, Nanuq White. The color was inspired and chosen with feedback from customers following MINI USA’s ongoing campaign to support Polar Bears International, featuring the MINI brand’s special polar bear mascot, Nanuq.  

Each MINI x ICECREAM Save the Polar Bears Collection includes a T-shirt, hoodie and keychain, all of which nod to the polar bears and will retail for $150. The price point honors the bears as well, since Antarctica is losing 150 billion tons of ice per year. 

  • The keychain features a polar bear attempting to lick his head, which is topped with whipped cream and red cherry

  • The hoodie pays homage to the Arctic Sea Ice Day ad, and the bear is seen hanging outside of the MINI Electric 

  • The tee features a running polar bear honoring the Running Dog graphic that ICECREAM has become known for and a paw print on the back, representing positive steps being taken toward saving polar bears’ melting habitats.

“MINI is always looking to find impactful and unconventional ways to effect positive change in the world, especially when it comes to sustainability,” says Rah Mahtani, head, brand communications, MINI USA. “It is why we are pleased to partner with ICECREAM and NTWRK to amplify the environmental advocacy of Polar Bears International in a fun and exclusive way.” 

Related:MINI Collaborates with Pokémon as New Sponsor of Gamescom Merch Area

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License Global

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