Sponsored By

Miffy, Ghostly Team for Second Collaboration

The collection will include apparel, accessories and more.

License Global

August 12, 2020

1 Min Read
miffyghost.png

Mercis’ Miffy & Friends brand and record label, apparel and accessories brand Ghostly International are connecting for a new collaboration.

Miffy, created by Dutch artist Dick Bruna, will return to Ghostly’s line-up in a limited-edition collection comprising of new tees for adults and kids, shorts and a hoodie, plus a blanket and pin, all available at Ghostly.com.

The partnership was brokered by The Joester Loria Group, North American licensing agent for the Miffy & Friends brand.

“We are excited to be working with the brand again, especially as the world celebrates Miffy’s 65th anniversary,” says Samuel Valenti IV, founder, Ghostly. “As a global icon of the modern era, Miffy’s spirit has embodied our approach to art and artifice. Dick Bruna’s illustrations are a perfect complement to the values that Ghostly curates, embracing the magnetic and universal powers of simplicity, sincerity and playfulness.”

The collaboration comes on the heels of a recent partnership between the two companies from last year. In May 2019, the duo launched an apparel line that quickly sold out at retailers.

Read more about:

Miffy

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like