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Miffy, Ghostly Team for Second Collaboration

The collection will include apparel, accessories and more.

License Global

August 12, 2020

1 Min Read

Mercis’ Miffy & Friends brand and record label, apparel and accessories brand Ghostly International are connecting for a new collaboration.

Miffy, created by Dutch artist Dick Bruna, will return to Ghostly’s line-up in a limited-edition collection comprising of new tees for adults and kids, shorts and a hoodie, plus a blanket and pin, all available at Ghostly.com.

The partnership was brokered by The Joester Loria Group, North American licensing agent for the Miffy & Friends brand.

“We are excited to be working with the brand again, especially as the world celebrates Miffy’s 65th anniversary,” says Samuel Valenti IV, founder, Ghostly. “As a global icon of the modern era, Miffy’s spirit has embodied our approach to art and artifice. Dick Bruna’s illustrations are a perfect complement to the values that Ghostly curates, embracing the magnetic and universal powers of simplicity, sincerity and playfulness.”

The collaboration comes on the heels of a recent partnership between the two companies from last year. In May 2019, the duo launched an apparel line that quickly sold out at retailers.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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