Miffy, Ghostly International Collab for Apparel Line

The Joester Loria Group has brokered a deal between Mercis’ Miffy & Friends brand and Ghostly International for a new apparel collection.
License Global

August 12, 2020

Miffy, Ghostly International Collab for Apparel Line

The Joester Loria Group has brokered a deal between Mercis’ Miffy & Friends brand and Ghostly International for a new apparel collection.

The fashion line will include t-shirts, hoodies and tote bags inspired by the Miffy animated character. Ghostly’s capsule collection will be available exclusively on

Ghostly.com

.

“We’ve always admired the brand and, in many ways, have modeled our approach to art and artifice with Miffy’s spirit in mind,” says Samuel Valenti IV, founder, Ghostly. “For Ghostly’s first 10 years, we had our own illustrated mascot, Michael Segal’s BoyCatBird, who lived in comic strips, music videos and even toys. It now feels like we’re coming full circle in working with a founding inspiration and one of the great characters of the modern era.”

The Joester Loria Group was chosen to

represent the Miffy brand

earlier this year.

 

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