July 13, 2022
Miffy and San Diego-based Just Peachy, an online clothing brand, have launched an exclusive Miffy collection for young adults. The line of apparel and accessories is available at Justpeachyy.com for Miffy fans in the U.S. and Canada.
Inspired by the classic character, Miffy, and available in a wide range of patterns and prints, the collection features T-shirts, a sweatshirt and accessories including bags, a camera strap and mug.
“This wonderfully curated collaboration between Just Peachy and Miffy enables Miffy to be shared with existing Miffy enthusiasts and new fans alike,” says Marja Kerkhof, managing director, Mercis bv. “We are excited about this partnership with Just Peachy and for Miffy to be embraced by young adults, who, as consumers, are on the pulse of the latest in fashion and pop culture.”
“We at Just Peachy are huge fans of Miffy, so the chance to work with such an iconic character is a dream to us,” says April Herrera, chief executive officer, Just Peachy. “We wanted to create memorable pieces that our customers would want to incorporate into their daily wardrobe. The excitement we’ve received over this collection has far exceeded our expectations, and we cannot wait to see how everyone styles their new Miffy pieces.”
The partnership was brokered by The Joester Loria Group, North American licensing agent for Mercis’ Miffy & Friends brand.
Mercis bv is exhibiting at Brand Licensing Europe 2022. Find out more info here.
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