Microsoft, Cloak, Mojang to Launch ‘Minecraft Dungeons’ Fashion Collection

A limited-edition Minecraft Dungeons apparel line has been released from Cloak.

License Global

May 27, 2020

2 Min Read

Cloak, the theme driven lifestyle apparel brand has announced a partnership with Microsoft and Minecraft developer Mojang Studios to launch a limited-edition “Minecraft Dungeons” apparel line.   

The fashion line coincides with the release of “Minecraft Dungeons,” the all-new action-adventure game, inspired by dungeon crawlers and set in the “Minecraft” universe. The apparel line was motivated by the company founders’ love for the “Minecraft” universe and has applied an elevated lens to the official look and feel of the “Minecraft” world, including an 8 bit-esque illustrative style inspired by art and design within the Bauhaus and De Stijl movements.

“’Minecraft Dungeons’ is a fresh and exciting new part of the adventurous worlds Mojang Studios has built,” says Kayleen Walters, general manager, partnerships and licensing, “Minecraft.” “Cloak designs bold and creative collections, and we strongly identify with their efforts to support inclusivity and create a positive social impact within the communities they touch. Given all of those phenomenal factors collaborating on a special collection for the launch of Minecraft Dungeons is a wonderful opportunity and a great fit.” 

Pieces in the apparel collection include a series of the brand's signature cloak, fleece, tees, crop tops, and coach’s jackets, among others, all with graphic expressions.

“We are incredibly excited to partner with Mojang and Microsoft on this clothing line, especially considering the amount of time we have both spent exploring ‘Minecraft,’” says Mark “Markiplier” Fischbach and Sean “Jacksepticeye” McLoughlin, co-founders, Cloak. “We want to bring the same type of experiences and emotions from exploring these worlds to the clothing line, to make it as genuine and authentic as possible for all of the fans and gamers out there, while allowing them to see it with new eyes. To be able to design clothes from the game and bring them into the real world is a dream come true.”

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like