Cloak, the theme driven lifestyle apparel brand has announced a partnership with Microsoft and Minecraft developer Mojang Studios to launch a limited-edition “Minecraft Dungeons” apparel line.
The fashion line coincides with the release of “Minecraft Dungeons,” the all-new action-adventure game, inspired by dungeon crawlers and set in the “Minecraft” universe. The apparel line was motivated by the company founders’ love for the “Minecraft” universe and has applied an elevated lens to the official look and feel of the “Minecraft” world, including an 8 bit-esque illustrative style inspired by art and design within the Bauhaus and De Stijl movements.
“’Minecraft Dungeons’ is a fresh and exciting new part of the adventurous worlds Mojang Studios has built,” says Kayleen Walters, general manager, partnerships and licensing, “Minecraft.” “Cloak designs bold and creative collections, and we strongly identify with their efforts to support inclusivity and create a positive social impact within the communities they touch. Given all of those phenomenal factors collaborating on a special collection for the launch of Minecraft Dungeons is a wonderful opportunity and a great fit.”
Pieces in the apparel collection include a series of the brand's signature cloak, fleece, tees, crop tops, and coach’s jackets, among others, all with graphic expressions.
“We are incredibly excited to partner with Mojang and Microsoft on this clothing line, especially considering the amount of time we have both spent exploring ‘Minecraft,’” says Mark “Markiplier” Fischbach and Sean “Jacksepticeye” McLoughlin, co-founders, Cloak. “We want to bring the same type of experiences and emotions from exploring these worlds to the clothing line, to make it as genuine and authentic as possible for all of the fans and gamers out there, while allowing them to see it with new eyes. To be able to design clothes from the game and bring them into the real world is a dream come true.”