Merchantwise Licensing’s May Gibbs brand has launched its first-ever licensed toddler boys and tween girls ranges exclusively for Australian retailer Big W. The May Gibbs brand is based on the Australian author and illustrator of the same name.
The boys range features an animal print tee, kookaburra print shorts and a print shirt, while the May Gibbs tween girls range includes a print skort, print playsuit, Australia tee and crop tee.
This latest range of licensed apparel complements Big W’s first-ever May Gibbs range, which launched earlier this year and consisted of Australian and nostalgic designs across apparel, sleepwear, nursery home décor, infant feeding and publishing.
“May Gibbs continues to be a solid performer at retail for Big W and we anticipate this latest collection dedicated to toddler boys and tween girls to be equally as popular with fans of the brand as the first launch of product earlier this year,” says Rosalie May, brand manager, Merchantwise Licensing. “2020 has been a great year for the brand and we are looking forward to many more new brand collaborations and product launches in the new year.”