Melissa McCarthy to Launch E-Shop

Melissa McCarthy and Sunrise Brands have launched an e-commerce site for the actress' eponymous plus-size fashion label.

April 6, 2018

Melissa McCarthy to Launch E-Shop

Set to launch in August, the website will offer seasonal collections from the Melissa McCarthy Seven7 sportswear line, which is designed by McCarthy and manufactured by Sunrise Brands.

The website,, will be available in select countries around the world and will also carry the brand's upper-tier retail collection, beginning in fall 2016. This year's fall collection will launch in August at department and specialty stores in the U.S., Canada and the U.K.

The site will also feature commentary from McCarthy on her line and fashion in general.

“I’m just so excited to be launching my own e-retailer in all sizes," says McCarthy. "I think women want to be able to dress for their mood. My pieces mix and match, because some days we want to be rock-n-roll and some days we want to be more polished. I love that I’ll be able to chat with other women

about fashion and see how they’re wearing my clothes."

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