U.K. fashion retailer renews agreement with children’s brand for more apparel options.
The new line, which will be created by Fashion U.K. for M&Co, will include a variety of clothing, such as nightwear, daywear and accessories.
“We are delighted to be developing a new range for
for AW17 in partnership with Nurture Rights and Fashion U.K.,” says Julia Redman, head of buying kids, men, Kylie and home, M&Co. “The spring range has proven a real hit with our customers and generated a great deal of excitement in store.”
range comes on the heels of the brand’s spring/summer collection and will be available in more than 240 M&Co stores throughout the U.K., as well as online, this September. A percentage of sales will also benefit the Natural History Museum.
“We are delighted to see our
apparel range doing so well and outperforming other licensed brands in store and online,” says Nick Barrington, managing director,
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