Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 6, 2018
Nurture Rights and U.K. fashion retailer M&Co have teamed up once again to offer a new children’s collection for fall/winter.
The new line, which will be created by Fashion U.K. for M&Co, will include a variety of clothing, such as nightwear, daywear and accessories.
“We are delighted to be developing a new range for Dinosaur Roar! for AW17 in partnership with Nurture Rights and Fashion U.K.,” says Julia Redman, head of buying kids, men, Kylie and home, M&Co. “The spring range has proven a real hit with our customers and generated a great deal of excitement in store.”
M&Co’s Dinosaur Roar! range comes on the heels of the brand’s spring/summer collection and will be available in more than 240 M&Co stores throughout the U.K., as well as online, this September. A percentage of sales will also benefit the Natural History Museum.
“We are delighted to see our Dinosaur Roar! apparel range doing so well and outperforming other licensed brands in store and online,” says Nick Barrington, managing director, Nurture Rights. “Sales in the first two weeks have been incredibly strong and we expect to see even better numbers once the full range rolls out later this month.”
You May Also Like
The Changemakers: The Natural History MuseumFeb 29, 2024
Mattel, Zynga Partner for New Barbie Mobile GameFeb 29, 2024
Poetic Brands Launches Xbox T-Shirt at Urban OutfittersFeb 29, 2024
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024