Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
November 4, 2022
Sportswear company Castore and luxury supercar maker McLaren Automotive have launched the new Black Edition collection – a sportswear range inspired by McLaren’s supercars.
This contemporary collection includes a range of men’s and women’s activewear and accessories, crafted to take the wearer from high-intensity workouts to everyday tasks.
“Our latest Black Edition collection with Castore for men and women combines the sleek silhouettes of our supercars with refined technical capabilities and follow on from the success of our previous collections,” says George Biggs, chief sales and marketing officer, McLaren Automotive. “Both McLaren and Castore are committed to pushing the boundaries to create class-leading refinement that is evident in everything we’ve produced to-date; and this collection is no exception.”
Key pieces in this collection include the seamless quarter-zip, designed with detailed paneling; a weightless training T-shirt that and slim fit joggers.
“The new Black Edition collection embodies the ethos of Better Never Stops effortlessly,” says Rich Brooks, brand director, automotive and motorsports, Castore. “It combines the premium technicality of McLaren’s supercars with the disruptive nature of Castore to produce a truly collaborative collection. It represents the alignment of the two brands who are truly committed to cutting-edge innovation and development, with a consistent attitude of Better Never Stops.”
Read more about:McLaren
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Licensing Expo Provides First Glance of Closing ProgramFeb 22, 2024
Wyncor Appoints Sales ExecutivesFeb 21, 2024
Coty and Etro Embark on New License AgreementFeb 21, 2024
Pudgy Penguins Expands Toy Collection in WalmartFeb 21, 2024