The J Balvin x McDonald’s collaboration has been expanded into merchandise.

License Global

October 16, 2020

1 Min Read
jbalvinmcdonalds.png

Reggaeton artist J Balvin and McDonald’s have extended their partnership to include merchandise. 

The collection is heavily inspired by Balvin’s fifth studio album, “Colores,” with pieces featuring bright colors and geometric patterns. The line includes bucket hats, aprons, chairs, house shoes, watches, rings and bed sheets.

"It's been incredible to see all the excitement from fans over the past week," says Balvin. "Not only did I want to bring my personality to the McDonald's menu, I also wanted to share my energy and creativity in a way that elevates our partnership through an exclusive merch collection that we created with my team. Now people can collect a piece of this collaboration and have it forever… lego!"

The merchandise drop comes just over a week after Balvin and McDonald’s dropped the J Balvin meal, which consists of a Big Mac, fries with ketchup and an Oreo McFlurry.

The merchandise is available now on J Balvin’s official webstore for a limited time.

For McDonald’s the partnership with Balvin continues its recent string of collaborations. Earlier this year, the fast food chain teamed with Travis Scott  for a limited-edition menu combo item.

Read more about:

J BalvinMcDonald’s

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like