McDonald’s, Adidas Lace-Up Collab with NBA Players

Adidas and NBA players James Harden, Damian Lillard and Tracy McGrady have teamed with McDonald’s to release a new line of shoes.
License Global

July 3, 2020

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Adidas and McDonald’s are introducing the Sauce Pack, a collection of shoes and apparel inspired by basketball stars and McDonald’s sauces. The deal was brokered by The Joester Loria Group, which represents McDonald’s. 

“When you come across a hooper with a unique aura and style of play, we say they have sauce,” the companies said in a statement. “It’s every player’s goal to develop their own game and have their own sauce on the court. James Harden, Damian Lillard and Tracy McGrady all have sauce! They bring their own flavor to the game and have redefined how basketball can be played for the next generation.” 

The collection features the Harden Vol. 4, Dame 6 and TMAC 1 alongside a set of graphic tees. The shoes come in three styles, each inspired by a different McDonald’s sauce. Styles include: 

  

  • HARDEN VOL. 4: A purple and orange colorway that pulls inspiration from the garlic chili sauce packaging and represents Harden; 

      

    • DAME 6: A sweet ‘n sour edition of the Dame 6 that aims to highlight the duality of Lillard’s game. Blending his on- and off-court personalities, the Dame 6 is designed to resemble the dipping sauce packaging and features a green upper with orange accents; and  

        

      • TMAC 1: A style featuring a metallic gold upper and red details with the golden arches displayed on the outsole that pays tribute to the Big Mac sauce and McGrady.  

          

        The McDonald’s Sauce Pack line – Harden Vol. 4 ($130), Dame 6 ($110) and TMAC 1 ($140) – dropped June 18 in APAC and drops July 3 in all other markets via Adidas.com and select retailers globally.

          

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