Actor Matthew McConaughey has announced plans to expand his lifestyle brand JKL into apparel with a new menswear line set to launch in March, according to Women’s Wear Daily. The line was developed in partnership with Grand National Apparel, in a deal by brokered by Creative Artists Agency.

The first collection of JKL sportswear and swimwear will launch exclusively at Dillard’s stores next month and will be available at other retailers this fall.

The brand is named after McConaughey’s kids’ charity, the Just Keep Livin Foundation.