The Spanish fashion brand will be extended into new categories such as back-to-school, greeting cards and more.
Under the terms of the agreement, Maurizio Distefano Licensing will develop a tailored licensing program for Chic & Love that spans apparel, back-to-school, greeting cards, smartphone covers, mugs, watches, jewelry, lingerie, umbrellas, tech accessories, decorations and bed linens in Italy, Canton Ticino, Poland, the Czech Republic, Slovakia, Hungary and other the countries of former Yugoslavia.
Most recently, Chic & Love partnered with Swarovski to incorporate the company's crystals into its collections. The crystals are expected to be prominently featured in future licensed products.
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