Mattel and Gap Announce New Partnership

Gap x Barbie Collection to launch as first reveal.
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License Global

April 19, 2023

Mattel and Gap logos, respectively.
Mattel and Gap logos, respectively. Mattel/Gap Inc.


and Gap have announced a new apparel collaboration inspired by Mattel’s portfolio of brands and Gap’s signature icons. 

The first of many upcoming Gap x Mattel product drops will be the Gap x


collection – an offering of T-shirts, skirts, logo hoodies, denim, button-downs and accessories as well as pet apparel – all designed on Gap’s product featuring classic Barbie branding and Gap’s signature arch typeface. Starting May 23, the Gap x Barbie collection will be available on and in select Gap stores globally, with select styles offered through Mattel Creations, Mattel’s collector and direct-to-consumer platform. 

“We are excited to partner with


to combine Mattel’s iconic brand portfolio with Gap’s signature products,” says Josh Silverman, chief franchise officer and global head, consumer products, Mattel. "We look forward to working together to offer our fans fun, quality clothing for the entire family, plus a new way to embrace their favorite Mattel brands, franchises,

characters and stories.” 

Additional Gap x Mattel collaborations will be unveiled later this year, including apparel based on

Hot Wheels

. Gap credit card holders will have the opportunity to access and shop collections online prior to their official launch dates. 

“Gap’s partnership with Mattel represents two iconic brands collaborating on products that customers can wear as a family, pets included and have fun,” says Christopher Goble, head, merchandising, Gap. “Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play. I can’t wait for people around the world to create memories with Gap x Mattel.” 


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