Matalan Launches Children’s ‘Bing’ T-shirt

Shirt will continue to support NSPCC and raise awareness for Childhood Day, June 7.

License Global

June 6, 2024

2 Min Read
‘Bing’ T-shirt, Acamar Films, Matalan, NSPCC
‘Bing’ T-shirtAcamar Films, Matalan, NSPCC

Matalan, an omnichannel fashion and home retailer, is partnering with the National Society for the Prevention of Cruelty to Children (NSPCC) and Acamar Films to release a limited-edition children’s ‘Bing’ T-shirt ahead of Childhood Day June 7. The limited-edition NSPCC Kids White Childhood Day T-shirt is available online at and in stores.

Available in sizes 1-5 years, sales will help to raise vital funds for the charity with 100% of the profits from every purchase of the tee will go directly toward supporting the NSPCC’s vital services, ensuring that children across the U.K. are safe, listened to and supported.

Matalan has worked in partnership with the children’s charity since 2004, already raising over £20 million through various fundraising events. As well as supporting families, children and communities, funds will also ensure that the NSPCC can answer over 15,000 calls for help to Childline, meaning there’s someone to listen, no matter what a child’s worry is.

“Today, in partnership with the NSPCC and Acamar Films, we are delighted to be launching the Bing T-shirt ahead of Childhood Day on 7th June,” says Jo Whitfield, chief executive officer, Matalan. “Here at Matalan, we are incredibly proud of our long-standing relationship with the NSPCC over the last 20 years and we are extremely grateful to all our customers who continue to support and help raise vital funds for this fantastic cause.”

“Bing stories provide the emotional and social developmental tools to equip young children in getting ready for life,” says Katie Rollings, chief licensing officer, Acamar Films. “Childhood Day is an incredible way to come together and celebrate all children. We are thrilled that Bing is part of this initiative with Matalan and the NSPCC, which will help make a difference in children’s lives across the U.K.”

“Bing is such a beloved character on children’s television, and we’re delighted to see him on this brilliant T-shirt,” says Jo Burton, partnerships manager, NSPCC. “The support of Matalan and Acamar Films in sharing this limited-edition T-shirt for Childhood Day this year is hugely important, as funds raised will help NSPCC services like Childline across the country. On average, a child contacts our Childline service every 45 seconds, and while that’s completely free to the child who needs support, it costs £4 for our counselors to pick up and offer their help to children whenever they need it. We’re hugely grateful to Matalan, Acamar, Bing and everyone who will be taking part in Childhood Day this year. Whether you’re able to buy one of these great T-shirts, fundraise, donate or volunteer to help this Childhood Day, it all makes a difference and helps us help children in Merseyside and across the U.K.”

About the Author(s)

License Global

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