Celebrity lifestyle brand will appear on the multi-channel network with skincare, apparel and more.
Under the terms of the agreement, QVC will launch several categories for the brand including skincare, fashion apparel and food and beverage.
“Our brand has always been devoted to teaching and inspiring people to live more beautiful, more functional and more meaningful lives and our products provide solutions to do just that,” says Stewart. “I am thrilled to partner with QVC, which offers unique opportunities to engage directly with an even broader audience, bringing to life several new categories for the Martha brand including beauty and fashion.”
Furthermore, the collaboration will feature frequent appearances on QVC by Stewart and a team of her favorite experts as they showcase new products and share tips on how to incorporate them into everyday living.
“QVC at its core is about the joy of discovery and the power of relationships,
The new partnership is expected to launch in the second half of this year.
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