British retailer is on board for the model’s clothing line for kids.
The urban-themed collection will be designed for girls and boys, ages 5- to 16-years-old, and includes 22 pieces.
Dunn’s 6-year-old son will also feature in the first ad campaign, which will launch in April.
“We are thrilled to be working with Jourdan on her first childrenswear range, and she has been really passionate about the project every step of the way,” says Stephanie Chen, trading director, kidswear and home, Marks & Spencer. “Using her unique insight as both an iconic British model and working mother, Jourdan has carefully designed the style, color palette and look and feel of the clothing and campaign.”
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