Man U Kicks Off Footwear in Korea

Manchester United has appointed South Korean footwear brand Sbenu as the club’s official casual footwear partner in the country.

April 6, 2018

Football club teams with Sbenu.

Sbenu will have the exclusive rights to produce and market Manchester United-branded casual footwear in South Korea.

“Sbenu is a popular brand in Korea, and we look forward to seeing the Manchester United crest on their products,” says Richard Arnold, group managing director, Manchester United. “Having recently opened its 100th store and soon to be opening its 100th franchise we are confident these products will be attractive to our 15 million South Korean fans.”

“Sbenu has quickly gained market reputation and became a household name in South Korea for its continued commitment to product and marketing innovation,” says Hyo-Jin Hwang, chief executive officer, Sbenu. “Through our partnership with Manchester United, the world’s biggest football club, we look forward to delivering innovative co-marketing initiatives to the fans to ensure Sbenu stays at the forefront

of their mind as South Korea’s leading shoe brand.”