Saban Brands has announced a new fashion collaboration for its surf-inspired lifestyle brand Mambo with Australia-based designer Emma Mulholland.

April 6, 2018

1 Min Read

Emma Mulholland has created a collection for the Australian lifestyle brand.

Saban Brands has announced a new fashion collaboration for its surf-inspired lifestyle brand Mambo with Australia-based designer Emma Mulholland.

The Emma Mulholland x Mambo Goddess Summer 2015/2016 collection will launch exclusively at Myer stores across Australia and online at ASOS.com in August, as the Australian-based Mambo brand celebrates its 30th anniversary.

"We are very excited to launch this collaboration with top Australian designer Emma Mulholland, a brand worn by some of the world's top musicians and entertainers. Her in-demand and edgy designs bring a unique and distinct perspective to the brand," says Dan Castle, managing director, Saban Brands Lifestyle Group. "The Emma Mulholland x Mambo Goddess collection will play a pivotal role in taking Mambo into premium, new retail spaces both in Australia and beyond."

The colorful, eclectic collection features mix-and-match swimwear, t-shirts, leggings, shorts, jackets and sunglasses inspired by the Great Barrier Reef. Mulholland also infuses her own creative interpretation of traditional Mambo designs including the "goddess," drawing inspiration from mermaids and mythical Venus.

Additionally, The Emma Mulholland x Mambo Goddess collection will be showcased at New York Fashion Week this September, in an exclusive Australian designer presentation.

"I'm honored to be working with Mambo, a brand that is and has always been one of my personal favorites, with radical design and authentic Australia roots," says Mulholland. "The strong surf heritage largely influenced the design of this collection, particularly the '80s Memphis' style which inspired a sense of nostalgia strongly represented in the range."

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