Due to appear at retail in the U.S. this spring, the line will include Hexbug-branded t-shirts and sleepwear.
“We are excited to extend the Hexbug brand into the youth apparel market with smart, cutting-edge apparel designs, which we know our fans will geek-out over
” says Tony Norman, president and chief executive officer, Innovation First International. “Bioworld’s hip, savvy, non-traditional approach to creative design, manufacturing and merchandising goes hand in hand with our brand philosophy and creative culture.”
The Bioworld line joins a series of other licensing partnerships for the brand including branded Jibbitz shoe charms for Crocs shoes and a recently announced deal with Hasbro to create a Hexbug line for the upcoming film
Transformers: Age of Extinction.
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