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Retail launch of the products is slated for next year.

License Global

August 18, 2020

2 Min Read

Mad Engine and Fanjoy have announced that they have entered into a strategic and exclusive agreement to bring social media figures’ apparel and accessories products to mass, retail and various other storefront locations.

"Fanjoy has been looking to partner with a company that has strong manufacturing capabilities and a deep retail distribution network to assist it in translating its strong and growing e-commerce business to retail and other storefront locations," says Chris Vaccarino, chief executive officer, Fanjoy. "Mad Engine has best-in-class production and deep retail relationship with one of the best creative teams in the industry. We feel confident that this exclusive deal will allow us to leverage Mad Engine's design, manufacturing and retail relationships to help Fanjoy translate its growing e-commerce business to retail. It will also provide the fans with a new and instantaneous way to interact with the social media creators while allowing creators to further grow and strengthen their brands."

Fanjoy is an incubator that partners with and assists the world's most well-known social media creators in their design, development and distribution of consumer product goods, including clothing, apparel and accessories. Mad Engine is a leading, full service global apparel and accessories company that creates, designs, produces and distributes a full range of licensed, private label and branded products. Fanjoy has appointed Mad Engine to exclusively manufacture and distribute Fanjoy's products into retail, mass and other brick-and-mortar locations.

"We are always looking for ways to create buzz and increase foot traffic for our retail partners," says Danish Gajiani, chief executive officer, Mad Engine. "Fanjoy's roster of creators have hundreds of millions of fans across various platforms, which has translated to strong e-commerce sales of their products. We are confident that we can take what Fanjoy has accomplished and translate that into huge buzz at retail, allowing fans to interact with these social media giants instantaneously, creating more foot traffic at retail and also growing the creators' individual brands. It is a true opportunity for everyone to win."

Mad Engine and Fanjoy have already started the process of working with the creators and retailers to develop meaningful programs. They anticipate launching programs and product into retail by spring 2021.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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