Mad Engine Acquires LRG

Apparel company Mad Engine has acquired the urban streetwear brand Lifted Research Group.

“The Mad Engine team is excited about the opportunity to bring LRG on board,” says Danish Gajiani, chief executive officer, Mad Engine. “It is a brand many of us grew up wearing and have supported over the years and feels like a natural fit for our first venture into branded apparel. The experience of the LRG team and sound infrastructure will serve as a solid foundation and platform to launch the branded division and bring on many additional brands in the future.”