Macy’s has joined forces with supermodel and "Project Runway" host Heidi Klum for a collection of contemporary intimate apparel, dubbed Heidi by Heidi Klum.

The 30-piece collection is now available at 100 Macy's stores across the U.S. and online.

“The collection feels fresh and feminine with beautiful lace details,” says Kimberly Hugonnet, vice president and fashion director, Center Core, Macy’s. “Each piece expresses great attention to quality and fit, available at an affordable price that our customers will love.”

The line is part of Klum's new role as creative director and spokesperson for Bendon's flagship Intimates brand.

“The design and fit of the Heidi by Heidi Klum collection is unrivalled in the market, and we are thrilled to be offering it to consumers exclusively with Macy’s in the United States,” says Justin Davis Rice, chief executive officer, Bendon.