Macy’s, AwesomenessTV Team

Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.

April 6, 2018

Macy’s, AwesomenessTV Team

New lifestyle brand for Gen Z will also be featured on YouTube series "Closest Wars."

Macy’s and AwesomenessTV have partnered to debut In Awe of You, a new lifestyle brand aimed at the Gen Z ingénue.

The new brand will primarily feature a new line of dresses in multiple silhouettes, colors and styles to fit every occasion from Valentine’s Day to graduation.

In addition to the dress line, the new brand will feature clutches and accessories such as nail decals, mobile chargers and temporary tattoos.

Additionally, In Awe of You will be showcased in “Closet Wars,” a new series staring YouTube stars Vanessa and Veronica Merrell on the AwesomenessTV YouTube channel.

“Our junior's customer is smart, dynamic, and hyper-conscious of fashion and the latest trends,” says Stephanie Muehlhausen, vice president and fashion director, ready-to-wear/Millennial, Macy’s. “AwesomenessTV is one of the leading sources of culture and entertainment for that customer, and our collaboration has resulted in an amazing collection that fits her lifestyle perfectly. In Awe of You, from the cool cuts of the

dresses to the playful glamour of the accessories, speaks directly to the Gen Z girl, and she’s going to love it.”

The In Awe of You brand will launch in select Macy’s stores and on

Macys.com

this month. The first episode of “Closet Wars” is now available on YouTube.

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