March 17, 2023
Macy’s is expanding its partnership with Reebok, elevating the activewear brand with a deepened range and exclusive product offerings. The collection includes sportswear and activewear for men and women, including extended sizes for fitness, lifestyle and various training categories. In addition to the expanded assortment, Reebok will also develop products and capsule collections exclusive to Macy’s. Customers can shop the sportswear line, which includes shirts, jackets, joggers, leggings, sports bras, accessories and more on Macys.com, the Macy’s mobile app and at select Macy’s stores nationwide.
“We are thrilled to expand our partnership with Reebok, a brand with a very rich heritage that is having a big moment,” says Rachel Leinwand, vice president, merchandising active, basics and outdoor, Macy’s. “We are collaborating with Reebok in the design process to bring exclusive products to our customers. The partnership with Reebok expands our sportswear and activewear assortment in a space where Reebok has authority, giving our customers more ways to own their style.”
“The Macy’s consumer will now have access to more Reebok styles than ever before, furthering Macy’s as the premier destination for performance and lifestyle essentials,” says Portia Blunt, vice president, apparel, Reebok. “As part of our partnership, Macy’s will have exclusivity on some of our top apparel collections, including our award-winning Lux franchise, with more exclusive designs and collections in-store and online coming in the seasons ahead. This is just the beginning of our expanded partnership, and we are excited for what’s to come.”
Reebok’s exclusive designs for Macy’s will lean into Macy’s elevated fashion moment, which the retailer has coined as “Dark Mode.” The offering includes Reebok’s Shine and Lux sports bras and leggings.
Key Reebok styles available now at Macy’s include:
Lux Legging and Bra – a collection that allows women to seamlessly transition from a workout to the rest of their day. Made with Speedwick material that helps wick away sweat and MOTIONFRESH, an environmentally-friendly finish that helps eliminate odor.
Classics Vector Track Jacket & Pants – a retro-inspired tracksuit that pays homage to the classic Vector logo.
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