Line will have two collections, both celebrating France’s culture.

License Global

November 22, 2022

1 Min Read
Kids apparel from the 2023 Rugby World Cup Macron collection.
Kids apparel from the 2023 Rugby World Cup Macron collection.Macron

Sportswear brand, Macron, and World Rugby have presented the 2023 Rugby World Cup official merchandise line in a partnership facilitated by World Rugby’s global master licensee, IMG.

Inspired by the French tricolor, the line predominantly features the host nation’s characteristic blue, white and red colors and includes products for men, women and children.  

Dedicated to rugby fans all over the world, the new sportswear line consists of two collections: the Event Collection and Capsule City Collection. The Event Collection includes T-shirts, polos and sweatshirts featuring designs based on the tournament’s logo, as well as rainproof and thermal jackets. 

The Capsule City Collection pays homage to the 10 French cities that will host the matches and consists of a selection of T-shirts and sweatshirts featuring the Mobius graphic present in the tournament’s logo. The collection also includes a range of accessories including caps, berets, gym bags and scarves, all customized with the names of the host cities and the official logo. 

As the official sports apparel supplier of Rugby World Cup 2023, Macron has also designed gear for the tournament’s referees and linesmen, staff and volunteers.  

All items in the official merchandise line will be available at the RWC 2023 official online store, on and in all Macron Sports Hubs and authorized Macron dealers. The collection will also be available in all stadiums and fanzone stores during the tournament. 

Related:World Rugby Appoints Legends as Official Retail Partner for RWC France 2023

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like