Macmillan, Tesco Launch Second Dear Zoo Apparel Range

Macmillan Children's Books and Tesco will release the second range of apparel based on the children's book Dear Zoo by Rod Campbell. 

Following the premiere Dear Zoo apparel range across Tesco stores in 2020, a new line of baby clothing has been developed by Paul Dennicci for F&F at Tesco. 

The babywear collection, now available in-store, comprises six garments for babies ages 0-24 months, including a sleepsuit, sleeping bag, pajama sets, vests and bibs. In addition, the new designs introduce two new colors to the Dear Zoo palette.

"We were delighted by the success of the Dear Zoo babywear in Tesco last year and couldn't have been more pleased when they wanted to do a new range for 2021," says Stephanie Barton, publisher, preschool, brands and classics, Macmillan Children's Books. "They are a brilliant partner, and the clothing sits well alongside the other bespoke licensing that we have for Dear Zoo. The classic story continues to grow in popularity each year and has now been loved across three generations of families. This new apparel gives something extra to families who love the brand while introducing new families to the animals and the story."  

Macmillan Children's Books will celebrate the 40th anniversary of Dear Zoo in 2022 and plans are being laid for an on- and off-line consumer marketing campaign across the brand. In addition, the Dear Zoo live on-stage play production hopes to tour 20 venues with 80 shows nationwide this fall. 

This new clothing launch continues the story of Dear Zoo, and Macmillan is looking forward to building in the soft toy, nursery, gifting and stationery sectors shortly.