by Rod Campbell.
Following the premiere
apparel range across Tesco stores in 2020, a new line of baby clothing has been developed by Paul Dennicci for F&F at Tesco.
The babywear collection, now available in-store, comprises six garments for babies ages 0-24 months, including a sleepsuit, sleeping bag, pajama sets, vests and bibs. In addition, the new designs introduce two new colors to the
"We were delighted by the success of the
babywear in Tesco last year and couldn't have been more pleased when they wanted to do a new range for 2021," says Stephanie Barton, publisher, preschool, brands and classics, Macmillan Children's Books. "They are a brilliant partner, and the clothing sits well alongside the other bespoke licensing that we have for
. The classic story continues to grow in popularity each year and has now been loved across
Macmillan Children's Books will celebrate the 40th anniversary of
in 2022 and plans are being laid for an on- and off-line consumer marketing campaign across the brand. In addition, the
live on-stage play production hopes to tour 20 venues with 80 shows nationwide this fall.
This new clothing launch continues the story of
and Macmillan is looking forward to building in the soft toy, nursery, gifting and stationery sectors shortly.
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