Italian lifestyle brand Lumberjack has been bought by leading Turkish company Ziylan Group, which plans to popularize the brand through new distribution deals.

Expansion is targeted first for Europe and then Eastern Europe, Russia and China respectively.

Turkish licensing agency Sinerji, which represents the brand, will be working closely with Ziylan Group to capitalize on the growing presence of the Lumberjack brand and move the property into a wide range of consumer product categories.