Lucky to Feature Epic Brands

Epic Rights partnered with Lucky Brand to develop a national apparel program featuring a slate of top-tier musical artists including KISS, Journey and Def Leppard.

April 6, 2018

Lucky to Feature Epic Brands

Lucky Brand plans exclusive apparel line inspired by the Epic Rights roster.


Lucky Brand will create a new line of tops and headwear that feature artists represented by Epic Rights including legendary rock bands KISS, Journey, Def Leppard, Billy Idol, The Doobie Brothers, Jefferson Airplane and the iconic music venue CBGB. 

“Our collaboration with Lucky Brand marries one of the top retailers in the country, who is known for its creative infusion of music, art and free-spirit lifestyle in its apparel, with a roster of Epic Rights’ iconic artists that appeal to multiple generations,” says Lisa Streff, executive vice president, global consumer products, Epic Rights. “Together, our two companies have limitless opportunities to deliver an authentic, cool line of shirts and headwear for men and women that capture the spirit of the music.”

The apparel will be sold exclusively at Lucky Brand retail and wholesale

locations nationwide and online beginning in spring 2016.

“Lucky Brand has always celebrated the world of music and rock 'n roll. This is one of our brand pillars and has been an integral part of our heritage for the last 25 years,” says Carlos Alberini, chief executive officer, Lucky Brand. “We remain committed to music, and we will always look to expand our scope by working with new artists, studios and companies. In this spirit, we are excited to announce our partnership with Epic Rights, a licensing collaboration that will bring our customers a new wave of branded products from KISS, CBGB, Def Leppard, and many more.”

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