Lucky Brand Races with NASCAR

Racing brand inspires new line of retro tees.

Lifestyle label Lucky Brand has partnered with NASCAR to create a line of vintage inspired t-shirts.

The initial collection will feature men’s retro shirts and will be a nod to NASCAR’s roots.

The introductory collection is available now at Lucky Brand stores and will be available at LuckyBrand.com April 8.

In addition to the apparel line, Lucky Brand and NASCAR will also give one customer a limited edition VIP trip to the Coke Zero 400 Powered by Coca-Cola NASCAR Sprint Cup Series race at the Daytona International Speedway, July 2. The race, traditionally known as the Firecracker 400, is one of the featured graphics in the collection. Fans will be able to enter online at LuckyBrand.com starting April 8.