April 6, 2018
Racing brand inspires new line of retro tees.
The initial collection will feature men’s retro shirts and will be a nod to NASCAR’s roots.
The introductory collection is available now at Lucky Brand stores and will be available at
April 8.
In addition to the apparel line, Lucky Brand and NASCAR will also give one customer a limited edition VIP trip to the Coke Zero 400 Powered by Coca-Cola NASCAR Sprint Cup Series race at the Daytona International Speedway, July 2. The race, traditionally known as the Firecracker 400, is one of the featured graphics in the collection. Fans will be able to enter online at
starting April 8.
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