Lucky Brand, Cole Hauser Debut Western-Inspired Apparel

The Collection Will Appear in the Final Season of “Yellowstone.”

License Global, Content Editor

October 14, 2024

1 Min Read
Lucky Brand by Cole Hauser
Lucky Brand by Cole HauserLucky Brand

Lucky Brand has unveiled its debut apparel collection designed by American actor, Cole Hauser. The launch marks the next chapter in Hauser’s growing relationship with Lucky. Renowned for his versatile acting roles, most notably that of ‘Rip’ in “Yellowstone,” the collection launches just in time for the final season debut of the show.

The 20-piece collection, which reflects Lucky Brand’s signature interpretations of classic Americana, will appear during key moments throughout the new season.

“I’ve been a fan of Lucky Brand since 1990,” says Hauser. “I firmly believe that what you wear should tell a story about who you are. That’s the spirit behind every piece in this collection. I wanted to reflect the grit and authenticity of the American West but also offer modern versatility for everyday use.”

Drawing from Hauser’s personal connection to the outdoors and his love for durable yet comfortable apparel, the collection captures the essence of adventure while delivering comfort and style for any lifestyle.

Hauser was announced as the face of Lucky Brand in Nov. 2023. This is the first product launch stemming from the partnership.

The Lucky Brand x Cole Hauser collection was available at luckybrand.com and select retailers from Oct. 10.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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