, a mission-driven lifestyle brand that gives 50 percent of its net profit to nonprofit organizations that lead the fight against pediatric cancer, will launch a new colorful Fruity Pebbles x Love Your Melon collection on March 4, leading up to National Cereal Day on March 7.
The new collection, created to celebrate the 50th birthday of Pebbles cereal, marks the first-ever food industry collaboration for Love Your Melon.
The Fruity Pebbles x Love Your Melon Collection features tie-dyed Love Your Melon knit beanies for adults, kids and infants, along with crew sweatshirts. All come with printed patches that pay homage to the cereal and Flintstones' characters like Fred and Wilma.
"We are excited to partner with Post Consumer Brands and Warner Bros. Consumer Products to bring families this fun collection inspired by their iconic Pebbles cereal and Flintstones brands," says Zachary Quinn, co-chief executive officer, Love Your Melon. "We can't wait to see how our customers and community
"We couldn't think of a better way to celebrate Pebbles 50th birthday than by partnering with Love Your Melon on this colorful new collection that will benefit pediatric cancer research," says Leah Broeders, head, licensing, Post Consumer Brands. "We think Pebbles fans will love these creations that were inspired by their favorite cereal."
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