The apparel collection is tied to National Cereal Day on March 7.

License Global

March 2, 2021

1 Min Read

Love Your Melon, a mission-driven lifestyle brand that gives 50 percent of its net profit to nonprofit organizations that lead the fight against pediatric cancer, will launch a new colorful Fruity Pebbles x Love Your Melon collection on March 4, leading up to National Cereal Day on March 7.

The new collection, created to celebrate the 50th birthday of Pebbles cereal, marks the first-ever food industry collaboration for Love Your Melon.

The Fruity Pebbles x Love Your Melon Collection features tie-dyed Love Your Melon knit beanies for adults, kids and infants, along with crew sweatshirts. All come with printed patches that pay homage to the cereal and Flintstones' characters like Fred and Wilma.

"We are excited to partner with Post Consumer Brands and Warner Bros. Consumer Products to bring families this fun collection inspired by their iconic Pebbles cereal and Flintstones brands," says Zachary Quinn, co-chief executive officer, Love Your Melon. "We can't wait to see how our customers and community enjoy these beanies."

"We couldn't think of a better way to celebrate Pebbles 50th birthday than by partnering with Love Your Melon on this colorful new collection that will benefit pediatric cancer research," says Leah Broeders, head, licensing, Post Consumer Brands. "We think Pebbles fans will love these creations that were inspired by their favorite cereal."

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like