Ravensburger’s deal will see the company create Tetris-themed puzzles across the U.K. and Ireland. Blues Clothing’s agreement establishes the debut of Tetris-branded nightwear for men, women and children.
“From the many fun, hugely-successful Tetris games on the market today to its recognition as a global lifestyle brand, Tetris is as popular now as it ever was among fans of all ages, which gives the brand massive licensing potential,” says Gayle Goldsmith, director, Lisle Licensing. “We’re thrilled to announce Ravensburger and Blues Clothing as our newest partners for Tetris and think their products will be a huge hit among consumers.”
This year marks Tetris’ 35th anniversary. The retro video game has recently inked a variety of deals to celebrate the occasion including partnerships across apparel, publishing, footwear and event promotions.