Swedish high-end fashion brand Limitato has partnered with Family Trademark to launch a Brigitte Bardot menswear apparel collection, in a deal brokered by IMG.
The capsule collection, depicting Terry O’Neill’s iconic Bardot photographs, includes t-shirts, sweatshirts, hoodies, jackets and shirts.
“Limitato’s luxury apparel and ‘Wearable Art’ program lend itself perfectly to a collaboration with the Brigitte Bardot brand,” says Sam Barker, licensing director, IMG. “Brigitte’s classic beauty and distinctive style are recognized today all over the world, and few if any have captured this as well as the legendary Terry O’Neill.”
Limitato’s ‘Wearable Art’ program showcases the work of some of the world’s most illustrious artists and photographers, including O’Neill’s.
“We are pleased to announce our first menswear collaboration with the French icon Brigitte Bardot,” says Gustave Peterson, owner, Limitato. “During the past four years, we have seen significant growth in the popularity of our luxury apparel, and Terry O’Neill’s fine art collection featuring Brigitte has also been a big hook for our customers. So we are humbled and delighted to be working with such a recognizable and respected true screen legend.”
The collection is available now on Limitato.com. Once in-store retail re-opens, the line will also be available in specialty, online and high fashion department stores worldwide including Harrods in London.