Chic & Love will be expanded into new categories such as lingerie, footwear, tech accessories and more.
The representation agreement will see Licensing Link secure a number of new partnerships across a variety of categories including lingerie, footwear, umbrellas and tech accessories for the apparel brand.
“Licensing Link Europe has already clearly demonstrated its deep understanding of the U.K. market and insight into licensing strategy across diverse brands,” says Julien Barbier, managing director and master agent, Consumer Product Connection of Spain. “Its professionalism, expertise and reach make it the right agency for this highly original and appealing brand in this very important market.”
Chic & Love launched in June and is available at retailers including El Corte Inglés, Carlin and FNAC. Under a pan-European deal, with Miquel Ruis, the Chic & Love saw the creation of a branded line of notebooks, wallets, backpacks,
In addition, a variety of license agreements are currently under consideration or in development–including scented candles, watches, jewelry, apparel, lingerie, footwear, umbrellas, tech accessories, decorations and more
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