Mario is leveling up to the fashion industry.

License Global

March 3, 2020

1 Min Read
levimario.png

Nintendo is partnering with Levi’s for a collection of “Super Mario”-inspired denim, sweatshirts, t-shirts, accessories and more.

Not many details have emerged about the collection yet, but on March 2, Levi’s posted a teaser via Twitter for the collaboration, featuring both the Levi’s and “Super Mario” logos and one of the signature gold coins from the video game.

LevelUp, an esports website, also revealed some of the collection in a gallery on its website. The collection includes a denim jacket covered in “Mario”-themed patches, a t-shirt with Mario gathering a gold coin from the Levi’s logo, a pair of overalls with gold coins lining the pockets, graphic sweatshirts and more.

Last January, Uniqlo revealed a collaboration with Mario. The “Mario Kart Friendship” range of kids’ hoodies and t-shirts are still available on the Uniqlo website.

The release date of the Levi’s x “Super Mario” collection has not yet been announced.

Read more about:

Levi'sSuper Mario

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like