Levi’s, Sanrio Debut Hello Kitty Apparel Line

Levi’s says ‘hello’ to new Hello Kitty threads to honor the character’s 45th anniversary.

License Global

August 2, 2019

1 Min Read

Levi’s has announced a partnership with Sanrio that will see the creation of a limited-edition apparel line inspired by the Hello Kitty character.

The collection is comprised of tees, tops, hoodies and denim that highlight the cartoon kitty and her signature art style. Anticipated pieces include white denim Levi’s baggy overalls with an all-over Hello Kitty print, an oversized dad trucker jacket with Hello Kitty patches and an unbasic hoodie featuring Hello Kitty on top of Levi’s batwing logo.

“Hello Kitty and Levi’s are both global lifestyle brands with impact on culture and fashion,” says Jill Koch, senior vice president, sales and business development, Sanrio. “Our limited-edition collection merges Hello Kitty’s iconic imagery with Levi’s signature styles, offering a super cute twist on their classics.”

The collaboration comes during Hello Kitty’s 45th anniversary year. Sanrio’s iconic character has already been licensed with Keio Electric Railway and Mattel to celebrate the milestone.

Read more about:

Hello KittySanrio

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like