Twentieth century brand staple taps U.K. agency to re-launch women’s, men’s apparel.

The Infinity Group has appointed U.K.-based licensing agency Mandarin Licensing to represent them in the country for their heritage sportswear and active lifestyle brand, Le Tigre. 

Le Tigre debuted in 1977 and is known for its preppy apparel basics and essentials.

Mandarin Licensing, headed up by Andrew Waller, will be building the Le Tigre licensing program across multiple categories.

Mandarin will re-introduce the brand through men’s and women’s sportswear and lifestyle products and is set to launch in the U.K. in fall/winter 2017.