Le TIGRE is launching two new product categories, a women’s streetwear and men’s hosiery collection, which will be available for the spring/summer 2020 season.
Le TIGRE brought on the apparel company Streetwear Group as the licensee for the women’s collection, which includes color block polos, graphic t-shirts, hoodies, bike shorts, denim and active bottoms.
“We have identified a void in women’s streetwear and found that the market is ready for a dedicated women’s Le TIGRE collection,” says Nouri Chaya, licensee and president, Streetwear Apparel Group. “We have designers who have worked with Le TIGRE in the ‘90s who are bringing a wealth of knowledge and history to the design process.”
Le TIGRE chose HYP as its partner to produce its new sock collection. The initial collection will consist of 25 dress and athletic style socks that will sell in three-pack dress crews and two-pack athletic crews.
“I think socks are a natural expansion for Le TIGRE,” says Rob Weingard, owner, HYP. “Men are having a major sock moment right now, especially socks that are inspired by color and novelty which Le TIGRE does very well. The days of black socks dominating the market are over!”
The Le TIGRE logo is seen throughout the collection in various formats including patches, embroidery, gel prints and rhinestones. Eight collections will be delivered in 2020 with plans to expand that to 10 collections in 2021.
“We are proud to be expanding the Le TIGRE brand offering through our partnerships with Streetwear Apparel Group and HYP,” says Ike S. Franco, chief executive officer, Infinity Lifestyle Brands, the parent company for Le TIGRE. “They both bring a wealth of knowledge and experience to the Le TIGRE brand that will help us significantly grow the brand.”
Le TIGRE will be showcasing the new brand extensions at the PROJECT trade show in Las Vegas.