The deal was brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide. The Lazy Oaf x Peanuts line includes 20 pieces spanning menswear, womenswear and three accessories. It will include relaxed, easy-to-wear shapes in a “Joe Cool”-esque collegiate color palette.
“This collection features some of our favorite characters and artworks from the comic strip, characters whose friendships, laughter, vulnerabilities and anxieties we could all really empathize with,” says Shirley Webb, design manager, Lazy Oaf. “Following a visit to the Peanuts museum in Tokyo and the recent exhibition at London’s Somerset house, we saw how Charles Schulz covered issues that were ahead of his time and are still so relevant today.”
The Good Grief Fleece, a unisex oversized jacket, will pay homage to the original Peanuts comic strip and Charlie Brown’s classic catchphrase. The Peanuts-inspired double breasted cardigan will feature
“The Lazy Oaf x Peanuts collection emphasizes the heart of the brand by focusing on key themes found throughout the comic strip,” says Tara Botwick, senior director, international territory management, EMEA, Peanuts Worldwide. “Finding these kinds of collaborators who understand the nature of Peanuts and are able to bring the characters to life in new and exciting ways is an integral part of our EMEA licensing strategy.”
The Lazy Oaf x Peanuts line is available now at
and via select retailers worldwide.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.