Sponsored By

London streetwear brand debuts Peanuts-inspired collection.

License Global

October 24, 2019

1 Min Read

London-based streetwear label Lazy Oaf has launched a Peanuts fashion collection.

The deal was brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide. The Lazy Oaf x Peanuts line includes 20 pieces spanning menswear, womenswear and three accessories. It will include relaxed, easy-to-wear shapes in a “Joe Cool”-esque collegiate color palette.

“This collection features some of our favorite characters and artworks from the comic strip, characters whose friendships, laughter, vulnerabilities and anxieties we could all really empathize with,” says Shirley Webb, design manager, Lazy Oaf. “Following a visit to the Peanuts museum in Tokyo and the recent exhibition at London’s Somerset house, we saw how Charles Schulz covered issues that were ahead of his time and are still so relevant today.”

The Good Grief Fleece, a unisex oversized jacket, will pay homage to the original Peanuts comic strip and Charlie Brown’s classic catchphrase. The Peanuts-inspired double breasted cardigan will feature Joe Cool leaning on a varsity letterman ‘L.’ Accessories will also include tube socks and a webbed black-and-white comic strip-styled belt.

“The Lazy Oaf x Peanuts collection emphasizes the heart of the brand by focusing on key themes found throughout the comic strip,” says Tara Botwick, senior director, international territory management, EMEA, Peanuts Worldwide. “Finding these kinds of collaborators who understand the nature of Peanuts and are able to bring the characters to life in new and exciting ways is an integral part of our EMEA licensing strategy.”

The Lazy Oaf x Peanuts line is available now at www.lazyoaf.com and via select retailers worldwide.

Read more about:

Peanuts

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like