Laura Ashley Plans Newborn Line

Expanding on existing Laura Ashley children’s products, the new collection will include apparel (0-24 months), diaper bags, blankets, girls’ sweaters, handbags, backpacks and luggage.

The line will launch this fall at department and specialty stores in the U.S. and on the Laura Ashley website.

“With the goal of expanding the Laura Ashley lifestyle to generations of customers, the Laura Ashley story should naturally begin at birth,” says Penne Cairoli, president, Laura Ashley. “The new infant and newborn collections will be highlighted by beautifully coordinated pieces and essentials to welcome a new baby.”