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License Global

April 2, 2021

1 Min Read

The Korean street casual brand MARKM has launched a full range of licensed apparel and accessories with The Laughing Cow. 

This deal was brokered by Infiniss, the non-food licensing agent in Korea for The Laughing Cow.

"We hope that this collaboration product will help consumers get the healing power of laughter for a while," says Professor Noh Soo-seop, project director for the collaboration. 

The range consists of short-sleeved t-shirts, caps, a bucket hat, umbrella, eco-bag and socks.

"Thanks to this brand new MARKM x The Laughing Cow collaboration, The Laughing Cow licensing program is reaching a new step in Asia and asserting The Laughing Cow as a lifestyle brand," says Patrick Tamburlin, licensing director, Bel.

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Laughing Cow

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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