The Laughing Cow Stitches MarkM Apparel

This deal was brokered by Infiniss, the non-food licensing agent in Korea for The Laughing Cow.

"We hope that this collaboration product will help consumers get the healing power of laughter for a while," says Professor Noh Soo-seop, project director for the collaboration. 

The range consists of short-sleeved t-shirts, caps, a bucket hat, umbrella, eco-bag and socks.

"Thanks to this brand new MARKM x The Laughing Cow collaboration, The Laughing Cow licensing program is reaching a new step in Asia and asserting The Laughing Cow as a lifestyle brand," says Patrick Tamburlin, licensing director, Bel.