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Lacoste Snaps Polaroid Collab

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Polaroid is Lacoste’s latest apparel partner.

Lacoste is in full color for spring 2021 with a new collaboration with Polaroid.

Lacoste’s technicolor apparel capsule inspired by Polaroid centers around the blue, green, yellow, orange and red rainbow from the creative brand.

The Lacoste crocodile marches across block-color backgrounds on classic polos and hoodies, while polo dresses and shirts in oversized stripes are also included. Accessories also feature the full-color treatment, as white sneakers get subtle color-flash accents, tennis shoes go rainbow-striped and caps, watches and backpacks are a concentration of sporty style.

The pièce de resistance? A limited-edition Polaroid 600 instant camera. For Lacoste Live, archive Lacoste images are layered onto oversized polo shirts, hoodies, T-shirts and track pants.

The collaboration drops online and in-store on March 17, when the Polaroid rainbow will take the floor in a supersized decor as the collections comes to store windows.

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