March 17, 2021
Lacoste’s technicolor apparel capsule inspired by Polaroid centers around the blue, green, yellow, orange and red rainbow from the creative brand.
The Lacoste crocodile marches across block-color backgrounds on classic polos and hoodies, while polo dresses and shirts in oversized stripes are also included. Accessories also feature the full-color treatment, as white sneakers get subtle color-flash accents, tennis shoes go rainbow-striped and caps, watches and backpacks are a concentration of sporty style.
The pièce de resistance? A limited-edition Polaroid 600 instant camera. For Lacoste Live, archive Lacoste images are layered onto oversized polo shirts, hoodies, T-shirts and track pants.
The collaboration drops online and in-store on March 17, when the Polaroid rainbow will take the floor in a supersized decor as the collections comes to store windows.
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