Lacoste, Concepts Launch First Collab

Boston-based retailer Concepts and fashion brand Lacoste have unveiled their first apparel and footwear collaboration collection, according to a report by WWD.

Inspired by the companies’ shared Bostonian roots, the collection is comprised of t-shirts, polo shirts, swim shorts, hoodies, windbreakers, a track suit, slide and caps. The collection includes dual branding and the color palette is inspired by Martha’s Vineyard and Cape Cod with items reflecting the sunsets known at those summer destinations.

“We appreciate working with a brand like Lacoste, who are originals in their space, and we admire them for their classic and credible design,” says Tarek Hassan, founder and chief executive officer, Concepts. “The collection is centered around the shared Boston heritage between Concepts and Lacoste and our mutual love for sport. We look forward to this year’s U.S. Open and hope this collection brings both our communities and tennis fans alike some joy and inspiration.”

The Lacoste Storm 96 sneaker was revived for the collection as well. Lacoste’s sneaker references the brand’s first running shoe from 1923, The Velocity Sneaker, as well as Concepts’ founding year, 1996. The shoe features gold-tipped laces, a pouch on the tongue and interchangeable tongue tags. It is limited to 500 pairs in the U.S.

The collection launches Aug. 14 on the Lacoste and Concepts websites as well as Concepts stores in New York City, Boston, Dubai and China.