“Popeye is a character that lives in our imagination, very democratic and well known, crossing generations, cheering everyone with his stories and his personality,” says Alexandre Herchcovitch.
The exclusive Popeye X À La Garçonne collection comprise T-shirts, sweatshirts, hoodies, pants, shorts and raincoats for men and women in a variety of prints featuring Popeye and Olive Oyl.
“The Popeye x À La Garçonne collaboration offers fans truly one-of-a-kind pieces that merge expert tailoring with pop culture and sporty style,” says Carla Silva, vice president and general manager, global licensing head, King Features. “We were all wowed by how the pieces turned outduring the fashion show unveiling and look forward to the reaction from Popeye’s fans in Brazil.”
The PopeyeX À La Garçonne is available now exclusively on À La Garçonne’s website and in their flagship store in Brazil.
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