À La Garçonne Unveils ‘Popeye’ Collab

Exclusive collection designed by Alexandre Herchcovitch features multiple apparel pieces.

May 21, 2021

Luxury fashion house À La Garçonne has debuted a limited-edition collection, featuring Popeye the sailor man and his longtime love Olive Oyl. Developed in partnership with King Features, a unit of Hearst, and designed by Brazilian stylist Alexandre Herchcovitch, the deal was brokered by King Features’ local agent, Vertical Licensing.

“Popeye is a character that lives in our imagination, very democratic and well known, crossing generations, cheering everyone with his stories and his personality,” says Alexandre Herchcovitch.

The exclusive Popeye X À La Garçonne collection comprise T-shirts, sweatshirts, hoodies, pants, shorts and raincoats for men and women in a variety of prints featuring Popeye and Olive Oyl.

“The Popeye x À La Garçonne collaboration offers fans truly one-of-a-kind pieces that merge expert tailoring with pop culture and sporty style,” says Carla Silva, vice president and general manager, global licensing head, King Features. “We were all wowed by how the pieces turned out

during the fashion show unveiling and look forward to the reaction from Popeye’s fans in Brazil.”

The PopeyeX À La Garçonne is available now exclusively on À La Garçonne’s website and in their flagship store in Brazil.