April 6, 2018
"Pretty Little Liars" star launches apparel collection with help of licensing agent APA.
The new Fit to Wander brand embodies action and adventure with a range of athletic lifestyle apparel.
“The Fit to Wander line speaks to my personal philosophy of embracing all that life has to offer and being the best you can be, whatever your passions,” says Mitchell, best known for her role on ABC Family's "Pretty Little Liars." “I’m thrilled to share that philosophy with Kohl’s customers looking for apparel that fits their lifestyle.”
At launch, the Fit to Wander assortment includes sports bras, graphic tees, fashion tanks and leggings with an adjustable waistband.
Talent management and licensing agency APA brokered the deal.
“The Fit to Wander collection embodies Shay’s adventurous spirit and fashion savvy,” says Michelle Gass, chief merchandising and customer officer, Kohl’s. “With Shay’s help, we are proud to introduce this inspirationaland affordable collection and make it easy for Kohl’s customers to create a versatile, sporty look that’s all their own.”
“Shay brings her incredible passion for all things style and fitness to Fit To Wander,” says Brian Dow, head of branding and digital, APA. “Fit To Wander’s brand essence and Shay’s personal philosophy are a perfect fit.”
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