Kohl’s Debuts Reed Krakoff Collab

Kohl’s has partnered with fashion designer Reed Krakoff for an exclusive, limited edition collection of handbags and apparel.

April 6, 2018

Collaboration marks the accessory designer's first retail partnership.

The 100-piece collection, called Reed, includes a variety of handbags such as pouches, wallets, cross bodies and totes as well as American sportswear-inspired apparel including dresses, skirts, shorts, tees, rompers, vests and more.

“I have always believed great design does not have to be expensive, so partnering with Kohl’s was a natural fit,” says Krakoff. “My favorite designs over the past 25 years inspired this collection, bringing the essence of the most-loved styles to a broader group of women at a great price and extraordinary quality.”

The collaboration marks Kohl’s first limited edition designer line that features handbags.

“Kohl’s is always searching for elevated partnerships that will excite and surprise our customers, and Reed has exceeded our expectations,” says Michelle Gass, chief merchandising and customer officer, Kohl’s. “He is an incredible talent

who has been able to create product that is iconic, elevated and versatile. We know customers are going to love it.”

The Reed collection is now available exclusively at Kohl’s stores across the U.S. and at Kohls.com/Reed.