July 28, 2022
Kohl's has announced it has partnered with Levi's to reintroduce the style, fits and attitude of the 1990s Levi's SilverTab collection.
Available now and exclusively at Kohl's, Kohls.com and Levi.com, Levi's SilverTab offers a collection of relaxed and baggy denim and apparel for women, men and kids that features trends of the '90s, refreshed for a new generation.
"Over the years, Kohl's and Levi's have built an incredible partnership that has brought the brand's most popular styles and collections to millions of Kohl's customers across the country," says Ron Murray, interim chief merchandising officer, Kohl's. "The relaunch of the iconic SilverTab collection is an exciting next chapter in our history, bringing back the denim styles and fits worn and loved by a generation, now again more popular than ever. The addition of Levi's SilverTab is another example of how we are modernizing our portfolio with premium and style-led offerings as part of our strategy to become the retailer of choice for the active and casual lifestyle."
The Levi's SilverTab line initially launched in the late '80s and gained popularity in the '90s, focusing on loose and baggy fits. Inspired by streetwear and hip-hop, the collection was a fixture of the '90s era. The new capsule collection features popular '90s denim styles, including loose and mom-style jeans, overall pants and shorts, oversized denim jackets, graphic T-shirts, crewneck and fleece hoodies, flannel shirts, bucket hats, and leather belts.
Offered in styles and fits for adults and kids, SilverTab will be available now through January in 600 Kohl's stores, with an extended assortment available on Kohls.com and Levi.com.
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