April 6, 2018
Retailer and Risewear will launch a new men’s athletic and casual shoe range.
Kmart has partnered with Risewear to launch a new lifestyle athleisure brand of footwear and to serve as the brand’s exclusive U.S. retailer.
The new range will include men’s basketball, athletic and casual shoes and sandals. Lines for women and children will be added this holiday season.
"We are thrilled to launch such a contemporary lifestyle brand," says Demetrius Spencer, co-founder and chief executive officer, Risewear. "We could not have asked for a better partner than Kmart, who is supporting us in delivering a premium product at a value-driven price point."
To support the exclusive launch, Kmart is sponsoring the Rise Challenge, a series of interactive, fan-focused sporting entertainment experiences. The events will feature competitions between several of the world’s top dunkers–Taurian “Air Up There” Fontenette, Chris Staples, Guy Dupuy, Porter Maberry and Jonathan Clark–as they compete on branded half-courts at Kmart parking lots in six cities throughout the U.S. for the grand prize.
The first Rise Challenge champion will receive a signature capsule collection contract with Risewear, which will include a self-designed shoe in their own name, an apparel and accessories line and the title of Risewear Brand Ambassador for one year.
The events will also feature free customization stations where attendees can add a laser printed design to their shoes or have them airbrushed by a graffiti artist.
“This ridiculously awesome new brand and first-of-its-kind partnership is a slam dunk for our members and shoppers,” says Kelly Cook, chief marketing officer, Kmart. “This furthers our commitment to offering products our Kmart members want at prices they can’t pass up.”
Risewear footwear is now available at select Kmart locations and online.
Read more about:kmart
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